Browns vs. Steelers
When the Browns beat the Steelers in the first game of the playoffs, our social media was ready to tap into our fans’ emotions. This was the Browns’ first appearance in the playoffs since 2002.
The numbers.
In two days (gameday and the day after) I was able to bring in 14.2 million video views and 4.2 million engagements.
Across all social media channels, our social media posts brought in 90.8 million impressions.
